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This article is first released on yiwuagt.com. Through this site, you can learn about many imports knowledge.

As the market grows on freight demand, the team of China-Europe Railway Express is also constantly expanding. Yiwu to London Railway opened on January 1, 2017, the whole journey was approximately 12451 km, which is the world's second long railway freight route only after Yiwu to Madrid Railway.

1. Yiwu to London Railway Overview

The route starts from China Yiwu, passing through Kazakhstan, Russia, Belarus, Poland, Germany, Belgium, France, etc. After the Channel Tunnel, finally arrived in London, UK, which took about 18 days.
This railway from Yiwu to London is China's Article 8 International Railway Line. London has also become the 15th European city which have railways connect with China. (Other European cities with China-Europe Railways include Hamburg, Madrid, Rotterdam, Warsaw, etc.).

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2. The advantages of Yiwu to London Railway

As we all know, the time of sea shipping is very long, and the price of air transport is very expensive. In the case of tension of logistics and freight, China-Europe Railway Express play an important role in stabilizing international freight. China-Europe Railway transportation speed is about 30 days faster than the ship, and the cost is much cheaper than air transport, and it is more stable and safe.
Take Yiwu to London Railway as an example, there are trains to London every week, and 200 containers can be loaded at a time, and it is small Influence by the weather. The sea shipping needs to pass the Channel Tunnel. There are many ships, and the channel crowded is easy to accident, sometimes there is a serious delay, so the railway freight is relatively safe. In addition, the amount of carbon dioxide emissions emissions from railways only accounts for 4% of the air transport, which is slightly higher than the sea shipping, in line the vision with China and EU to build a sustainable and green environment.
Note: Due to the difference orbital in the countries along Yiwu to the London Railway, its locomotives and compartments need to be replaced on the way.

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3. Yiwu to London route market demand

Yiwu to London
Mainly carrying products from Yiwu market, including luggage, household items, electronic products, etc.
London to Yiwu
Mainly food, including soft drinks, vitamins, drugs and baby products, frozen meat, etc.
Although the railway isn't a feasible transportation of all types of products, but they have played an important role in high-value products that need to transport as soon as possible, such as electronic products, fashion items, automotive parts, agricultural products and fresh meat.
During the past two years, China Trade is seeking to bypass the transportation delays through land export goods. The wave of European demand has further promoted the growth of freight through the internationality railway, China is also planning other European railway freight routes.

4. The significance and achievement of Yiwu to London Railway

Yiwu to London Railway is part of the North Line of "One Belt", which is designed to strengthen China's trade relationships with Europe, and revive the past Silk Road. It is also very good to achieve its value, making it more convenient to import and export between Yiwu and London. Current Yiwu to London Railway has become one of the important logistics channels connected to European countries in the Yangtze River Delta region.
Yiwu is a small commodity center in eastern Zhejiang Province, is one of the many cities benefited from this service. According to Yiwu Customs, the total value of Yiwu foreign trade import and export has reached 31.295 billion yuan in 2020. The total value of the cargo in China-Europe Railway Express import and export reached 20.6 billion yuan, a year-on-year increase of 96.7%.
Last year, China exceeds the United States to become the largest commodity trading partner in the EU, which is a historic turning point. In addition to better playing the role of Yiwu Commodity City, the United Kingdom has further enhanced its global trade qualifications.

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We are Sellers Union Group-Sourcing Agent in China Yiwu, with 23 years of experience, provide one-stop service, support you from purchasing to shipping. If you want to import products from China  profitable,  please feel free to contact us.

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According to O'Guin, Allen and Semenik in their book Advertising and Intergrated Brand Promotion, the new world of advertising is full of companies who are looking for new ways to get their brand across to audience and potential consumers. In this seemingly ad cluttered environment, small businesses are caught in the struggle between big corporation on how to make their brand visible and recognizable, send out culturally relevant messages in a refreshing way and become top-on-the-minds of audience and potential customers. How can new small businesses favorably compete considering the criteria listed above. Let us examine one of ResQ Records brand: The Omogo Reloaded Logo. The Omogo Reloaded logo is good because it is simple, representative and fresh.


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Omogo Reloaded brand, Yahoo, Disney and Taco Bell brand all have something in common: Simplicity. When encountered, they are supposed to evoke some sort of feelings in the minds of audience. In comparison, the 4 brands have visual simplicity. These brands employ texts and sometimes an image (as seen in TACO BELL). In the music industry, ResQ Records is a new player with a relatively new genre of music called Afrofusion. The logo just spells the brand out in bold uncomplicated type-face, the smaller font well spaced to hold the weight of the larger ones on top. There are just two colors: Green and black plus the neutral white. The task is to clearly communicate the essence of the music to potential audience and customers and keeping the new logo simple will make recall and association easy for music enthusiasts, potential industry business partners and customers. Simplicity is synonymous to recall and easy recognizability and the Omogo Reloaded brand has that quality.


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As Disney appeals to the fun-loving population and Yahoo to the instant messaging internet users, the Omogo Reloaded logo is packed with cultural appeal. The text is set in white background with green on either side. Green-White-Green is the flag of Nigeria, where Afrofusion originates evolving from Afrobeat. According to WorldFlags101.com, " The green stripes represent Nigeria's agriculture industry and its lush vegetation and the white stripe represents the desire for peace and unity within the country". In relation to Afrofusion blend of music, the green and white mean flourishing in harmony. Brand logos do not just represent names, they carry meanings. Here in North America, almost everyone is familiar with the recycle symbol. It is also used as part of the brand.  Representation is what makes the Omogo Reloaded logo better. It is packed with meaning of cultural relevance that an African, American and global audience can relate to.


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Notice that the "G" in Omogo has been slightly and intentionally rotated to imitate recycle symbol and the refresh button. This symbol is common on the internet and eye-catching. It represents giving vitality to something that may be worn out. Refreshing, starting afresh and new are the intended messages. At the same time, the rotated "G" also represent ResQ Records consciousness of the diminishing state of the world's resources and our support for the green revolution like encouraging dowloads and reading electronic copies instead of print-outs. The world craves new and refreshing ideas and the Omogo Reloaded brand represents just that. The word, "Reloaded" is implied in the rotated "G" and along the line of brand evolution, all other elements on the logo will be dropped. Like the NIKE swoosh, the slightly tilted G with a arrow head will come to identify Afrofusion music by Omogo Reloaded, percieve as something new/fresh and infigurating.


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It's lunch time and you're driving on  highway 33, when you spot a fast food restuarant sign. Almost immediately, you're  feeling hungrier. Result and that's what  an advertisers in that industry desire.


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For the Omogo Reloaded brand, the composition is created to stimulate ones imagination by arousing one's curiousity. A look at top ranking national and international brands will reveal their simplicity, their struggle to be very represnetative and relavant in meaning transmission to audience and strive to stay fresh. The Omogo Reloaded brand possesses the above-mentioned qualities, making it very easy to recall. Upon immediate recognition and recollection, certain subtle cultural messages are conjured and a sense of affiliation with the brand is established. It is easy  to support a brand that customers have a connection with. This connection is importnat to the survival of a brand.


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