By implementing a voice activated AI ordering system, the restaurant aims to leverage the potential advantages that technology can offer to enhance its operational efficiency. Notably, the AI driven system successfully handled orders within approximately 60 seconds, achieving a remarkable 90 percent order completion rate, surpassing benchmarks set by traditional staff based methods.

 

The integration of AI into the drive thru operations contributes to heightened efficiency and improved order accuracy. This technological enhancement enables the in store staff to concentrate on serving customers inside the establishment, ensuring a more personalized experience, and maintaining a consistent standard in food preparation.

 

 

Convenience is reshaping the consumer experience in quick service restaurants (QSR), with drive thru, delivery, and curbside pickup emerging as the favored methods in recent years. This shift is supported by data revealing a 30% increase in drive thru traffic from 2019 to 2022, coupled with a significant 47% decline in in person dining at fast food establishments during the first half of 2023 compared to the same period in 2019.

 

Curbside pickup, surpassing even drive thru in popularity, has become the preferred choice for 41% of U.S. consumers when ordering take out. Notably, customers opting for these convenience driven methods are often in a purchase ready mindset, potentially boosting additional purchase rates by up to 45%.

 

Given these trends, it is crucial for QSRs to deploy highly effective outdoor ready displays and menu boards. These tools play a pivotal role in guiding customers and encouraging additional purchases upon arrival, whether they choose the drive thru or curbside pickup options.

 

The surge in drive thru orders and curbside pickups has prompted many Quick Service Restaurant (QSR) operators to expand their offerings, introducing dual lanes, order ahead lanes, and designated parking spaces for curbside pickup. In this landscape, the role of super bright outdoor displays becomes pivotal in influencing profit margins. QSRs employing drive thru lanes utilize outdoor signage to showcase new items and specials as drivers approach the order station. The same holds true for curbside pickups, where customers, upon encountering these signs, may be prompted to make additional purchases.

 

It is crucial that outdoor displays, are meticulously engineered, designed, and certified to operate effectively in diverse weather conditions. They must also ensure readability even under direct sunlight glare, a factor that gains significance when considering the need for speed in the process. This is underscored by research from Bluedot, revealing that 85% of consumers may consider or abandon a drive thru with a long line, and 6 in 10 might opt for a coffee chain over fast food drive thrus if the latter experience delays.

 

High quality outdoor ready drive thru digital menu boards play a pivotal role in enhancing speed and efficiency by guiding customers to the shortest line, conveying information clearly, illustrating available options and add ons, updating item availability, and promoting meal deals and bundles.

 

Outdoor displays, particularly top notch drive thru menu boards, significantly differ from their counterparts used inside Quick Service Restaurant (QSR) buildings. The distinctions lie in several key aspects:

 

Indoor menu screens behind order counters typically require a brightness rating of around 500 nits or even less.

In contrast, outdoor screens necessitate a brightness rating of 3,000 nits or higher to effectively counteract the impact of direct sunlight and ensure menu readability. Displays with lower brightness ratings may appear satisfactory in showrooms but struggle to compete with sunlight in real world conditions.

 

Outdoor displays must be engineered to dissipate and withstand heat. The heightened brightness and nits required for readability in daylight generate substantial heat, further intensified by the thermal load from direct sunlight, especially during midday.

Well designed outdoor enclosures incorporate sophisticated internal systems to exhaust heat before it accumulates and affects the screen and electronics. In contrast, outdoor displays with flawed engineering may experience rapid failure or degradation, including isotropic failures—unsightly black blotches resulting from excessive internal heat buildup.

 

Outdoor displays need robust engineering to withstand various weather conditions. They should be sealed against the ingress of rain, snow, and dust.

Structural designs should ensure that the units remain upright even in extreme weather conditions, such as hurricane force winds.

 

In summary, outdoor drive thru menu systems, especially those optimized for drive thru menu boards, demand superior engineering to address brightness challenges, effectively manage heat, and ensure long term durability in diverse environmental conditions.

 

QSR fast food drive thru menu boards are opting for digital menus both inside and outside their establishments for valid reasons. The transition from traditional printed menus to dynamic digital signage offers cost saving advantages, reducing expenses associated with printing and shipping. Unlike paper or plastic menus that take days or even weeks to update, digital menus can be modified in a matter of seconds.

 

One notable feature driving this shift is the ability to implement dayparting, where menus can be scheduled to change based on the time of day. This allows for the seamless transition of menu items, such as breakfast sandwiches disappearing at a specified time, and the adjustment of promotions and specials according to specific times and dates. Furthermore, owners and operators appreciate the flexibility to fine tune menu options based on real time customer buying habits and profiles. This customization can adapt throughout the day or week, facilitated by a content management system.

 

The integration of a cloud based content management system for digital signage provides QSRs and restaurant owners with remote access to their displays. This remote capability empowers them to swiftly update content at a single restaurant location or across an entire chain, contributing to heightened brand awareness and increased sales. Additionally, this technology facilitates proactive monitoring of displays, enabling quick response and issue resolution even when managing multiple locations from off site locations.

 

As the technology continues to evolve, outdoor QSR drive thru digital menu boards are poised to play an increasingly integral role in shaping the future of navigation for restaurants. If you have any request, please contact EKAA!!!