The new pneumonia epidemic has a major impact on consumption in the first quarter of this year. Statistics show that from January to February, the total retail sales of consumer goods in the country fell by 20.5% year-on-year. However, in the "house" life and "cloud" life, the sales of some consumer electronics products have grown against the trend and become a bright color when consumption is cold in the short term. Green consumer products represented by electronic products are helping to boost consumption and consumption upgrades.
Electronic products are selling against the trend
Kindle Reader, Bluetooth Speaker... in addition to daily necessities such as diesel, oil, and salt, he spent the most on electronic products.
Reading, games, and music are all home-based epidemic prevention and entertainment activities, and these electronic products add interest to the long and boring" house "life.
When consumption was cold due to the epidemic, "Cloud Life" led to a surge in sales of some consumer electronics products, and the supply of emerging products continued to increase, allowing many new formats to develop against the trend.
On several major e-commerce platforms, sales of electronic products have also continued to increase. In February, on e-commerce platforms such as Suning Tesco and JD.com, laptops, tablets, printers, and smart cameras became hot products, and some products even went out of stock. Perhaps it is precise because of the new consumer demand fueled by the epidemic that many consumer electronics companies choose to release their new products in the near future. Among them, Apple recently launched a new tablet computer iPad Pro and computer Macbook Air, which has received widespread attention.
Smartphone bottomed out
China's epidemic prevention and control situation continues to improve, and the consumer market is recovering with the warm spring. At the same time, related companies have also actively launched "self-help".
In the field of smartphones, the rebound and recovery of consumption are more obvious. Previously, due to the epidemic, many mobile phone manufacturers closed their factories, and normal mobile phone production cannot be guaranteed. In the context of the resumption of production and production in the whole society, the mobile phone industry is increasing its productivity, and its output is gradually approaching the normal level. Recently, many mobile phone manufacturers such as Huawei have stated that they are fully restoring the supply chain to ensure market supply.
A person in charge of a mobile phone manufacturer said that from the perspective of sales performance in early March, China's smartphone sales have approached or even exceeded the level of the same period last year. Industry insiders predict that the domestic 5G smartphone market is expected to resume growth in the second quarter of this year.
Experts said that in the areas covered by "new infrastructure", 5G is considered to be the top priority, and the industry chain that 5G extends will also be quickly driven. Thanks to the acceleration of the "new infrastructure", the construction of 5G infrastructure and the improvement of the 5G communication environment will further stimulate the industry's recovery and promote the arrival of the "replacement wave" of 5G mobile phones.
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