Distracted driving kills.
In 2010, AT&T launched the “It Can Wait” program, educating distracted drivers that no call, text, email, or notification is worth dying for. Over the years, AT&T has turned ‘It Can Wait’ into a social movement through its award-winning ad campaigns and activations. The campaign to end distracted driving has achieved tremendous success, inspiring over 36 million Americans to take the pledge. But the work is not done.
In 2018, AT&T was looking to reach Gen Z, Millennials and adults 35-54 where they are most highly engaged and active—on their mobile devices to:
• Drive mass awareness through messaging that creates advocates, changes behavior, and generates positive sentiment for the brand
• Leverage innovative tactics and test new approaches to traditional media to create buzz and promote engagement
Speak up - to help reduce distracted driving
57% of people are more likely to stop driving distracted if a friend or passenger pressures them to. 1 That means half of people are just waiting for someone to tell them to stop! Use these tools to speak up and help prevent distracted driving.
I pledge to always drive distraction free. I pledge to never allow my phone to endanger myself or others behind the wheel. I pledge to lead by example and spread the message. I pledge because I believe driving distraction free can save lives and make the world a better place.
Join the movement
Make an impact in your community
Join the movement and help make an impact. Use these resources to help raise awareness and put an end to distracted driving in your community.
Read more about the movement at https://about.att.com/csr/itcanwait